1What did Google launch with agentic checkout in AI Mode?
Google layered a checkout copilot on top of Google Pay, Shopping, and Android Auto experiences. The agent observes user intent (voice, search, Lens), fetches product metadata, and guides the shopper through payment without forcing them into a new tab. It can autofill, compare delivery promises, and suggest loyalty options—all inside AI Mode panels across Search Generative Experience, Assistant, and Maps.
Audit your product feeds and structured data; Google’s agent relies on clean availability, price, and store policy fields to justify recommendations.
2How do you enable agentic checkout for your store?
Ensure Google Pay is live, Merchant Center feeds meet best practices, and your checkout domain supports Google’s enhanced Payment Request API. In Merchant Center’s new “AI Mode” tab, opt into agentic checkout, accept the policy addendum, and provide API access for order status webhooks. Google suggests starting with a limited traffic allocation so you can observe behavior before giving the agent full control.
Test voice-enabled checkout flows on Android devices to confirm the agent can complete a purchase without touch input.
3What signals fuel Google’s checkout decisions?
The agent blends user history (past orders, preferred addresses), product signals (price, availability, reviews), and merchant signals (fulfillment SLA, return policy, carbon data). Merchants who expose real-time inventory and fulfillment tracking will see the agent highlight their offers more often because the AI trusts their reliability scores.
Upgrade to Google’s real-time fulfillment updates API so the agent can display accurate delivery promises.
4How do you keep trust and compliance intact?
Publish transparent policy metadata, support easy cancellations, and align promotional messaging with what the agent says. Google requires merchants to display AI interactions in their privacy center and log conversation transcripts for 30 days. If you run regulated products, double-check that the agent’s recommendations respect age or geo restrictions.
Add an AI-specific FAQ on your site explaining how Google’s checkout copilot works and how shoppers can opt out.
5How should you measure agentic checkout impact?
Track SGE-originating sessions, conversion rate via Google Pay, average order value, and drop-off reasons surfaced by the agent. Google exposes an AI Mode dashboard with decision breakdowns and anomaly alerts. Combine that with your analytics platform to compare agent-assisted checkouts against standard flows.
Run a control where 10 percent of AI Mode traffic routes to your legacy checkout to quantify incremental lift.
KPI pack for leadership
- • Conversion delta between agentic checkout and legacy flow
- • Google Pay adoption and loyalty enrollments driven by AI prompts
- • Average order value shift when AI upsells or bundles
- • Support tickets deflected thanks to AI explanations