Semrush launched AI Visibility Toolkit: +20% traffic

It is a bundle of AI copilots layered on top of Semrush’s rank tracking, site audit, and keyword research. The toolkit uses LLMs to triage issues, draft briefs, and auto-generate testable content outlines. Beta users feed their domains in, let the agent analyze competitors, and receive prioritized sprints that move the biggest traffic levers.

Beta merchants saw twenty percent average traffic growth within eight weeks because the toolkit automated opportunity analysis and executed content refreshes faster. It spotted cannibalization, generated updated outlines, and drafted schema or FAQs tied to SGE queries—all with human approval loops. That freed content strategists to focus on differentiation instead of spreadsheets.

Inside Semrush, open the AI Visibility Toolkit tab, accept beta terms, and choose your primary domain. Map your workspace to GSC and GA4, define your target markets, and invite stakeholders. The agent then runs a baseline audit, surfaces quick wins, and suggests a weekly sprint plan you can approve or edit.

It automates SERP gap analysis, SGE query monitoring, content brief generation, and internal linking opportunities. You can ask it things like “Which pages lost clicks this week?” or “Draft FAQs to capture SGE snippets for ‘best skincare routine’.” It also keeps a changelog so you know which AI-generated tasks shipped.

Use the toolkit’s reporting tab which tracks traffic, rankings, click-through rate, and tasks completed. Export the data and highlight: overall traffic change, top pages recovered, new keywords entered SGE packs, and hours saved. Pair the numbers with a narrative about faster experimentation.