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Recover 30% Traffic with SGE Optimization (2025)
Structure ecommerce content for AI overviews and voice, earn citations, and protect clicks with schema and clean feeds.
6 min read•Intermediate•Updated Dec 11, 2025
Why SGE needs action
- SGE in ~15% of SERPs; zero-click risk ~30% traffic loss.
- Conversational, schema-rich answers win inclusion and citations.
Optimization playbook
- Map question clusters (how/what/compare) for your top categories.
- Add FAQ + Product schema; ensure speakable for voice surfaces.
- Create concise answer blocks (40-90 words) with sources and CTAs.
- Keep feeds clean: titles, pricing, availability, and media alt text.
4-step rollout
- Prioritize SKUs/collections with highest zero-click risk.
- Ship conversational FAQs + schema; link internally to services and PDPs.
- Monitor SGE impressions/citations in GSC + Semrush Sensor.
- Report recovered clicks, conversion delta, and citation count weekly.
Optimization checklist
- • FAQ + Product schema; speakable where relevant
- • Conversational answers with sources
- • Clean feeds: price, availability, alt text
- • Track SGE citations and recovered clicks
Metrics to track
SGE impressions/citations, recovered clicks, conversion from cited pages, and zero-click rate trend.
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