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Voice Commerce
Tap $40B with Shopify Voice Commerce Strategies (2025)
Build conversational journeys, add speakable schema, and let agentic AI drive voice-to-cart flows with zero-party precision.
6 min read•Intermediate•Updated Dec 11, 2025
Why voice spikes now
- $40B US voice market; 41% of users query daily.
- SGE favors conversational answers; speakable markup accelerates inclusion.
- Agentic assistants can trigger prefilled carts and Klaviyo flows from voice intent.
Stack to ship
- Speakable schema + FAQ blocks tuned to long-tail voice queries.
- Klaviyo voice-triggered flows and Magic voice actions for carts/checkouts.
- Zero-party capture via quizzes feeding voice responses and PDP copy.
- Monitoring with Search Console + Semrush Sensor for SGE impressions.
4-step rollout
- Map voice intents (how/what/near me) and cluster by margin & stock.
- Implement schema + clean URLs; ensure fast TTFB for smart speakers.
- Test voice-to-cart flows on 10% traffic; log overrides and failures.
- Report: conversion delta, voice query share, and SGE citation wins.
Quick checklist
- • Speakable + FAQ schema on key pages
- • Conversational copy with target long-tails
- • Voice-to-cart tests with fallback to human chat
- • Track voice queries in GSC; watch SGE overviews
Metrics to watch
Voice-driven conversion rate, SGE citation count, query match rate, and override volume from agentic decisions.
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