1Which plugins should you install first?
Beyond essentials (security, cache, SEO), add: Inventory Management (ATUM or WooCommerce Stock Manager), Email Marketing (Klaviyo or Omnisend), Automation (AutomateWoo), and Analytics (Metorik). Each should solve a specific workflow; avoid overlapping features.
Review plugin changelog activity to ensure support is active.
2How do you manage inventory efficiently?
Use ATUM or built-in WooCommerce stock controls. Set low-stock thresholds, enable email alerts, and use barcode scanning apps for warehouses. Sync inventory across marketplaces via integrations (CedCommerce, LitCommerce) if selling on Amazon/eBay.
Enable “Hold Stock” for unpaid orders so carts do not lock inventory for hours.
3How do you integrate email marketing effectively?
Install Klaviyo/Omnisend plugin, connect API keys, and sync customers, orders, and product feeds. Build segments (VIPs, first-time buyers, churn risk). Use prebuilt flows for welcome, abandoned cart, post-purchase, and win-back campaigns.
Map zero-party data (preferences) to custom properties for deeper personalization.
4How can automation save time?
AutomateWoo or WP Fusion can trigger tasks (send texts, apply tags, enroll in courses) when certain events happen (order status change, subscription renewal). Use Zapier/Make to integrate with CRM, Slack, or shipping software.
Document every automation rule so you know what to update when processes change.
5How do you monitor performance?
Use WooCommerce Analytics, Metorik, or Google Looker Studio dashboards. Track revenue, AOV, conversion, emails sent, and automation completions. Compare cohorts that received automated touchpoints vs control groups.
Schedule monthly retention reviews to iterate on flows and plugins.