1How do you set up flexible pricing rules?
Use plugins like WooCommerce Dynamic Pricing & Discounts or Advanced Coupons. Create rule stacks for BOGO, spend thresholds, customer roles, or bundles. Document logic in Notion so teams know which campaigns are active.
Name rules clearly (e.g., “VIP_SUMMER_BOGO”) to avoid confusion when multiple campaigns overlap.
2How do you A/B test pricing?
Split traffic with tools like Intellimize or convert to separate PDP variants. Test price points, discounts, and messaging simultaneously. Measure gross profit, not just conversion. Ensure consistent pricing through checkout with segment-based coupons.
Use server-side feature flags so price changes remain consistent despite cache layers.
3How do you personalize pricing by location or device?
Leverage IP-based geolocation to set currency and shipping thresholds, and device detection to offer mobile-exclusive bundles. Always display strikethrough comparisons and disclaimers for legal compliance.
Store customer-selected currency to avoid jarring price shifts on subsequent visits.
4How do you monitor performance and guard margins?
Track promo redemption, contribution margin, and attachment rate via GA4 and WooCommerce analytics. Use Looker Studio to show profit per campaign. Set automated alerts when discount usage exceeds forecast or margin drops below target.
Create a rollback playbook so you can disable rules quickly if issues arise.
5How do you keep experiments compliant with regulations?
Follow FTC pricing guidelines, maintain consistent “regular price” windows, and store logs of promotion dates. Provide accessible terms and exclude restricted geographies when necessary.
Coordinate with finance/tax teams before launching tiered discounts that impact VAT or GST calculations.