1How do you set up variable products?
In Products → Attributes, create global attributes (Size, Color). Add terms (S, M, L). Then create a product, set type to Variable, add attributes to the product, and enable “Used for variations.” Generate variations, set price/stock per variation, and add unique images if possible.
Use the bulk edit panel inside the Variations tab to speed up pricing and inventory updates.
2How do you configure coupons for 2025 campaigns?
Go to Marketing → Coupons → Add New. Choose fixed discount, percentage, or free shipping. Set usage limits, expiry dates, and allowed products. Enable new 2025 features like “Shareable coupon links” and “Limit per payment method.” Monitor performance in WooCommerce analytics.
Stack coupons with Cart Notices to remind shoppers about expiring deals.
3How do you optimize WooCommerce for mobile conversions?
Use WooCommerce Blocks for cart/checkout to ensure responsive layouts. Compress images with WebP, lazy load below-the-fold content, and test with Lighthouse. Consider enabling mobile-only payment buttons (Apple Pay, Google Pay) and sticky add-to-cart on PDPs.
Check tap targets (minimum 44px) and remove popups that obscure the mobile screen.
4What other advanced beginner features should you enable?
Activate product reviews with verification, configure related products, set up wishlist or save-for-later, and integrate push notifications (e.g., OneSignal) for price drops. Use WooCommerce Analytics to track product performance; export data for deeper analysis.
Create workflow automations (WooCommerce Automation or Flow) to email users when items restock or when they abandon carts.
5How do you maintain the store going forward?
Update core/plugins weekly, monitor error logs, back up daily, and review analytics dashboards. Run quarterly UX audits to keep mobile experience sharp. Document SOPs for coupons, product launches, and theme tweaks so your team can repeat processes.
Use a status page or Notion board to track what changed each sprint.