1How do you implement product schema correctly?
Use RankMath or Yoast Commerce helper to inject Product schema with price, availability, SKU, and review data. For complex bundles, use JSON-LD templates inserted via hooks. Validate with Google Rich Results Test and monitor Search Console enhancements for errors.
Sync review aggregate ratings from Judge.me or Loox via API so schema stays current.
2What is the best way to optimize product URLs and sitemaps?
Keep URLs short, keyword rich, and free from stop words. Disable date archives, paginate long category feeds with rel tags, and generate XML sitemaps segmented by product, category, and blog content. Submit to Search Console and Bing Webmaster Tools after every major catalog update.
Use the RankMath Instant Indexing module for Bing to accelerate new product discovery.
3How should you approach keyword research for categories?
Map each collection to a primary keyword (2-3 words) plus supporting long-tail phrases. Use tools like Semrush, Ahrefs, or LowFruits to surface intent. Build briefs with required questions, stats, and competitor gaps. Refresh copy quarterly to keep E-E-A-T signals strong.
Align on-page filters (color, size) with keyword demand to capture faceted search queries.
4How can AI help with metadata?
Feed product attributes to AI writers (Jasper, Writer, or in-house GPT workflows) to draft meta titles and descriptions. Set constraints for brand tone, keyword placement, and character limits, then have editors verify compliance. Store prompts and outputs in Notion for reuse.
Use AI to generate FAQ schema answers per product line, then review for accuracy before publishing.
5What ongoing SEO maintenance is needed?
Monitor crawl stats, Core Web Vitals, and search performance weekly. Fix 404s, consolidate thin content, and refresh hero products with new imagery or stats. Review internal linking quarterly to ensure authority flows to priority SKUs.
Create a release checklist that pairs every product launch with SEO tasks (schema, internal links, meta tags).