1How do you present subscription upgrades?
Add toggle switches on PDP and cart for “Subscribe & Save,” showing savings and flexible cadence. Use WooCommerce Subscriptions or Autoship Cloud to handle billing. Post-purchase, send SMS/email flows inviting buyers to swap to subscription with a bonus gift.
Display delivery frequency recommendations (every 30/60 days) based on product usage data.
2What incentives convert trial users?
Offer discounted first shipment, free add-on, or loyalty bonus points. Provide one-click upgrade links from order confirmation and customer portal. For digital goods, give bonus modules when user activates subscription.
Use deadline timers tied to shipping dates to push faster decisions.
3How do you automate onboarding?
Trigger welcome journeys that teach product usage, remind of upcoming shipments, and allow cadence edits. Include milestone emails (shipment 2, 3) with cross-sells. Use in-portal tooltips guiding subscribers to skip, swap, or gift orders.
Add video walkthroughs in the customer portal for complex products.
4How do you reduce churn?
Offer downgrade/skip options before cancellation. Use churn surveys to capture reasons and trigger save offers (discount, alternate product). Automate win-back sequences 30 days after cancellation.
Flag at-risk customers (declining engagement, support tickets) and route to human concierge.
5How do you monitor subscription KPIs?
Track MRR, churn, LTV, and upgrade rates in Recharge dashboards or Baremetrics. Sync data to Looker Studio for blended retention metrics. Compare cohorts (trial vs no trial) to refine incentives.
Hold monthly “subscription review” meetings to adjust offers based on acquisition channel performance.