1How do you import products in 2025?
Use Products → Import to upload CSV/JSON files. Map columns (SKU, name, price, stock, images). For large catalogs, split files under 2,000 rows and enable background processing. Use native image URL import or connect to cloud storage via plugins like WP All Import Pro.
Create a reusable import template so weekly updates only require new data rows.
2How do you update catalogs without downtime?
Stage changes on a staging site or local environment using WP-CLI. Bulk-edit pricing via WooCommerce’s inline editor or import spreadsheets with only updated columns. After verification, sync to production using deployment tools or host-provided staging push.
Leverage HPOS (High-Performance Order Storage) to keep edits fast even with large order tables.
3How do you manage customers efficiently?
Use WooCommerce → Customers for profiles, lifetime value, and order history. Tag VIPs, segment by last purchase, and export segments to CRM or email platforms. Enable account creation during checkout and auto-assign user roles if you run wholesale or membership tiers.
Turn on two-factor authentication for customer accounts that access sensitive data (B2B portals).
4How do you leverage reports for ongoing maintenance?
Use WooCommerce Analytics dashboards for revenue, products, taxes, and downloads. Schedule exports or sync to Metorik/Looker Studio. Track KPIs weekly, mark anomalies, and annotate promotions so future reviews understand context.
Create saved filters (e.g., “Low stock under 10 units”) and have them emailed daily.
5How do you keep the store healthy long term?
Follow a maintenance calendar: weekly plugin updates, monthly performance tests, quarterly UX review, and annual infrastructure audit. Document every change in a changelog. Automate backups and verify restores twice per year.
Use monitoring (Better Stack, UptimeRobot) with Slack alerts to catch issues instantly.
Weekly operations checklist
- • Import updated products and reconcile stock
- • Review new customers + tag VIPs
- • Export analytics snapshot for leadership
- • Run plugin + theme updates on staging
- • Test checkout and backup restores